Cutting-edge experiences in Beauty and Health 2024: Strong Machine revolutionizes professional hairdressing and barberin
Corferias is hosting the 22nd edition of the Beauty and Health fair, a traditional and prestigious event where visitors can explore and experience products and services that not only enhance external aesthetics, but also promote internal balance and a feeling of general well-being.
The event, which will run until Sunday, October 6, features the participation of Strong Machine, an organization with more than 24 years in the market, leading the import and distribution of products for professional hairdressing and barbering.
On this occasion, Strong Machine is offering a wide range of guests, activities and experiences for visitors to the event, including:
Olivia Garden - Brides and Style
Olivia Garden's international guests, Jorge and Jaime, arrive from New York Fashion Week in Bogotá to share the trends of one of the most important fashion events in the world. This team of stylists works in one of the most dynamic cities in the world, where they have the opportunity to live daily with the population diversity and thus observe how each individual takes ownership of fashion. Their extensive experience gives them important knowledge that they come to share in Belleza y Salud.
Attendees will see how these two artists manage to create very natural looks, with sophisticated and special styles for all types of occasions.
The level, preparation and professional background of this team will create a unique experience for the visitor, who will be able to learn key tips to create their own style.
Experience Center
More and more women and stylists need to optimize their time, maintaining the dynamic and balance between their multiple activities, where image is a relevant factor. This is why this world-leading brand in electric beauty tools presents its new generation of XL tools, which respond to the most specific and challenging needs of today. With them, the most sophisticated and natural looks that are in trend today are achieved. Those attending the fair will be able to visit the experience center, where they will receive a diagnosis of their hair fiber along with a guide for its care with natural oils and personalized advice to learn and test the use of the new BaBylissPRO tools, to achieve the styling they want to project on each occasion.
Men's Fashion
The world after the pandemic has changed and men's style today is dominated by aspects such as informality, freshness and naturalness, among others. This is why male image consulting is on the rise and for the first time at Belleza & Salud, you will be able to see prominent young people, barbers and opinion leaders in male image presenting how all concepts have evolved, to have more modern, more youthful men with the possibility of projecting a careful and worked image, in accordance with their personality and appropriate for their personal and professional role.
Academic agenda for professionals
Masterclass to explore new trends for brides, increasingly considering an eclectic world where the classic, the modern and the daring are mixed, but also where the personal and unique touch counts for this very special date.
A course to learn how to create textures, while also learning about brush technology, which is a key tool in the development of any styling.
Barber Master 360°
This seminar will present four fundamental and relevant topics in men's haircuts: Visagism, Structure, Fade and Free Style 3D. All of them with the interpretation and vision of young and expert barbers, who are part of this new culture, who will undoubtedly give attendees new perspectives and inspiration so that they dare to take their clients to another level through very current comprehensive professional advice.
Babylisspro Ambassadors
Otto and Jasmine Santiago, a couple of ambassadors with more than five years of experience touring the most important beauty fairs on the continent, stand out for their Puerto Rican roots that allow them to connect in a unique way with the audience. They are two exponents with magic in their hands, to develop incredible hair styling techniques, using not only their creativity but also professional tools with great technology. They will share all their knowledge with the audience and continue to captivate demanding audiences.
Team BaByliss4Barbers</p>
The Dream Team of barbershops in Colombia, that's what we can call this group of talented young people, barbers by profession and influencers for the generation to which they belong, these experts have a performance full of energy, dynamism and a lot of content. Content that is the product of their experience as educators and entrepreneurs. They see barbershops in a modern and artistic way, taking them to unsuspected dimensions, sophisticated, elegant and classic, but mixed with art, music and without a doubt with the marked influence of living immersed in social networks to take their message to another level. This team is, without a doubt, a great attraction for professionals, because they have a lot to tell and their testimonies are true inspiration.
