October 2nd to 6th, 2019

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Germany seeks to expand the market of anti-aging cosmetics in Belleza y Salud 2018


17 de septiembre de 2018

  • According to a report by Cosmetics Europe, Germany led the billing in the world cosmetics sector in 2017 with 13,600 million euros.
  • Skin Care Manufaktur GmbH and MBR Medical Beauty Research GmbH, two German companies specializing in anti-aging treatments, will participate for the first time at Belleza y Salud 2018. 

Bogota, Colombia. August of 2018. – Currently, most people want to look young and stop skin aging, especially after 30. This is why many undergo surgical procedures and invasive treatments that sometimes do not give them the results they expect. To avoid this, the cosmetics industry has developed anti-aging masks and serum creams that provide greater confidence, both for women and men, since every day they are also involved in the industry.

In essence, skin aging occurs for two reasons: the first is the genetic predisposition of the individual and the second is the stress on the skin by external factors such as UV rays and lifestyle habits. Because of this, the skin is scaly, flaccid and brittle with deep wrinkles, as the elastic fibers decrease. But thanks to advances and research in cosmetics, people can change these factors.

The volume of the cosmetics market has had a rapid growth in recent years. According to a report by Cosmetics Europe, that continent occupied the first position in turnover in the world cosmetics sector in 2017, with Germany being the country that leads sales with 13,600 million euros.

This is how Skin Care Manufaktur GmbH and MBR Medical Beauty Research GmbH, two German companies specializing in anti-aging treatments, will participate for the first time in Belleza y Salud 2018 trade show with the aim of starting their positioning in the region with high-quality products and find a distributor in Colombia.

"We will be presenting some of our brands as My Special Beauty with anti-aging cosmetics with immediate effect, the solution for the biggest problem of facial skin. We will also have the brand 21 Trans Dermal, which we know is the next generation of cosmetics, as it cares for the skin of the body and face with natural properties", says Ronald Behrens, member of the board of directors of these two companies. 

These cosmetics are associated with innovation, effectiveness, reliability and lasting effects. Each client can find a product according to their skin type, in addition to receiving the '100% made in Germany' guarantee and with high quality certification.

The trade show, which will take place in Corferias (Bogotá) from October 3 to 7, promises to be a complete experience for the professional and the public that wants to know from experts the latest trends, products and services related to one of the most important industries in the country.