In October the diversity of beauty will be taken Corferias

5 de septiembre de 2018

  • This edition promises to have the latest trends in care for men and women, and the latest advances in cosmetics, aesthetics, hairdressing and comprehensive care.
  • During the trade show the Esthetic World Congress, the Barber Battle Bogota III, live demonstrations of makeup and hairdressing, and workshops for national and international buyers will be held.
  • Belleza y Salud is organized by Corferias in partnership with Bologna Fiere Cosmoprof, the main showcase of beauty and aesthetics in Europe. 

Bogota, Colombia. August 28 of 2018. - The trade show Belleza y Salud, the largest celebration in Colombia around this industry, reaches its XVII edition, from October 3 to 7 in Corferias. In one place, experts and national and international brands will meet to show visitors the latest products, new trends and advances related to comprehensive beauty for modern women and men.

After the successful edition of 2017, Corferias and Bologna Fiere Cosmoprof will join efforts to have a greater international presence at the fair. Germany, Spain, China, Brazil and Peru are some of the countries that have already confirmed their participation in this edition.

"This year we give way to the diversity of beauty that exists in our country. We will talk to the man with and without a beard, the woman with blond, black or coppery hair. We are willing to offer an innumerable of products and services around beauty and comprehensive care. We can also say that this year we are once again the first country in Latin America that will have the participation of Bologna Fiere Cosmoprof as an international ally, allowing the exhibitor to be part of a recognized platform worldwide and our visitor to know first-hand the trends that are impose", says Marcela Sanchez Suarez, project manager of the fair.

Inside the fairground visitors will be able to know the latest products, new trends and advances related to beauty in general. They can also participate in a complete agenda of activities that will allow them to update with the latest developments in cosmetics, aesthetics, fitness, comprehensive care, professional hairdressing and barbering.

Within the framework of Belleza y Salud 2018, the Esthetic World Congress will be held, an ideal space to learn about the latest techniques and the latest treatments in the sector. From October 3 to 5 the speakers will perform live demonstrations and announce the latest trends.

More than 10 international speakers will be dealing with topics such as: extension and eyelash lifting, hair recovery with capillary mesotherapy, aesthetic applications of vibrational medicine and the latest trends in 3D eyebrows, among others.

On the other hand, Barber Life will have the third edition of Barber Battle Bogota, where the title of Barber Master will be played and will have the categories: classic, afro, couples and fast cut. The juries will be foreign guests.

In addition, they will have lectures by national and international brands, a practical theoretical seminar, demonstration of realism, children's demonstration, women's show, beard show and a surprise show.

This year, the professional hairdressing will have a strong presence with talks by recognized hairdressers, a catwalk from the semifinalists to Miss World Colombia and the event dedicated to the revolution of the curly with activities, commercial shows and the First Congress of Curly and Afro Hair.

"Participating exhibitors will be able to carry out business, launch new products and services, activate and position their brand and develop specialized marketing studies in their area of interest. On the other hand, visitors will be able to keep up with the latest trends in body care, acquire national and international retail products and participate in the different activities organized for the male and female public that visit us", concludes the project manager of the fair.

The fair, organized by the International Business and Exhibition Center of Bogotá (Corferias), with the support of Procolombia, the Chamber of Commerce of Bogotá and the Chamber of the Cosmetic and Toilet Industry of ANDI, promises to be a complete experience for the professional and the visitors that want to know first-hand from experts the latest trends, products and services related to one of the most important industries in the country.

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Brasil, China, Italia, España, Alemania, Corea del Sur, Taiwán, Turquía, Andorra, Bulgaria, Perú y México, algunos de los países participantes en la XVII edición de la feria Belleza y Salud.

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